True, few car buyers’ start off with a colour (some do), but it is becoming an increasingly important factor in the essentials list for many. The reasons for choosing one colour over another are completely subjective; one person’s ultimate choice is another’s nightmare. Paris Hilton recently bought a Pink Bentley, which I am sure angered a number of those who drive this prestige model.
My first car was white, and after the effort I had to go through of constantly cleaning it, I swore never to drive a white car again. Since that time I have stuck to the safe colours of blue and black. One of the designers in the Carmony team has a yellow car (that’s creative types for you), and I am sure that he has little or no trouble finding it in the car park at Sainsbury’s.
Despite my objections white cars have made a comeback, and are more popular than ever. Carmakers are responsible for this uplift in interest and sales, as they have chosen to feature white cars in their advertising. These subliminal messages appear to be working and the white car comes back from its mid 80’s XR3i heights.
