Would you buy your next car from a shelf stacker at your local store? In my local supermarket it is hard to find someone who knows what a courgette looks like - so lets not start discussing the MPG of the cars on my shortlist.
I think this is harder for Lidl to do with such a big ticket item. I am happy to get a deal on my milk and bread, but not sure that I have the faith to spend a few grand with them. In the UK the Co-op, Tesco and Sainsbury's have all entered the car dealer market, all choosing to operate under different names or with partners but with similar brand values.
Do we want the added stress of supermarket shopping added to the stress of buying a new car?
Just think of the nectar points!