The net is awash with gossip that IKEA is set to launch a car on April 1st. Yes, most people are spotting the obvious April Fools day connection, but is this a red herring? What could IKEA have under the white sheet, if it is not a car? Is this a strangely shaped bed for a child's bedroom or a sofa for a trendy penthouse flat?
The fear is that the IKEA car will arrive like the car below, and will be far more difficult to out together than a bookcase named Billy.